So, what's the problem?
Phone-addiction has been a rising issue for generations of users, especially for the group of young people who age 18-25. Mostly,they are pursuing college degrees or working as entry-level employees. Based on the research, phone addiction is now one of the reasons why young people can't find the focus pattern and feel hard to achieve goals in schools and workplaces.
ItsTime, a mobile productivity app, was designed to help young people develop focus pattern when they get distracted by phone. Besides, users can take it to learn how to make reasonable plans for different time frames or task categories to against phone-addiction.
My Role
Product Designer
Jeremy Patterson (Mentor)
Jan - Mar, 2019
Balsamiq, Adobe Xd, Adobe Illustrator
My Process
Desk Research
Competitive Analysis
Survey & Interview
User Feedback
Information Architecture
Interactive Prototype
Usability Testing
Future Iterations
Reflections & Thoughts
My initial idea was to help young people solely reduce the phone usage. But, after series of research analyses, I noticed that cut the access to the phone will evoke anxious and other negative feelings among phone users. So I decided to dig deeper to help young people use their phones with more self-consciousness and make reasonable plans.
Desk Research
To gain a deeper understanding of the problem, I performed a desk research on several topics, including the current condition of phone usage, reasons behind the addiction, and existing ways to improve productivity. Here are what I found
By looking at existing suggestions for productivity improvement, I concluded that numbers of them encourage people to have a better control over their time and schedule to against addictions. So, I decided to narrow my idea down to help young people lowering the access to their phones and developing better awareness of their time or goals.
Find opportunities in the market
Based on what I found in desk research, aside from apps for phone usage, I also conducted an analysis of apps for task and time management.
| Digital Well-being Apps
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What I found:
  • Phone usage apps work well in digital wellbeing part, which reduces device time,blocks certain apps, lowers the frequency of phone usage, or provides previous phone usage summary to arise self-awareness.
  • Gamification features, animated elements, and pomodoro technique are adopted to make it easier for users to start building focus pattern.
  • Users may need active feedback or suggestions to continually build productive routine.
| Task Management Apps
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What I found:
  • Ticktick incorporated pomodoro technique to enrich its features.
  • Users may need planning apps to manage various types of plans, including checklists, reminders, repeated tasks, goals with sub-tasks, etc.
Survey & Interviews
By performing online survey and 7 interviews, I can (1) Get more information about students’ habits of using phones (2) Locate the painpoints or concerns students encounter while they try to find the balance between daily life and phone usage.
Check the survey
| What I found
  • Most students expressed that they feel anxious if they have no access to their phones for a while.
  • Some students said they will be more productive if he/she can study with peers or friends.
  • Even existing solutions can force them lower access to their phones, however, most of them found it hard to concentrate on their tasks or even have no practical plan to follow.
Why people feel anxious without their phones?
Who are the target users?
Research Summary
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